Hi, I'm Kayzelyn Basa
Full-Stack Web Developer | Full-Spectrum SEO Specialist | AI Workflow Automation Lead
Results-driven Full-Stack Web Developer, Full-Spectrum SEO Specialist, and AI Workflow Automation Lead with extensive experience building high-converting websites, scaling SEO campaigns, implementing ...
Turning ideas into high-converting digital experiences
Results-driven Full-Stack Web Developer, Full-Spectrum SEO Specialist, and AI Workflow Automation Lead with extensive experience building high-converting websites, scaling SEO campaigns, implementing marketing automation systems, and managing digital projects for international and Singapore-based companies. Specialized in Technical SEO, Local SEO, On-Page & Off-Page SEO, Semantic SEO, Programmatic SEO, AI Workflow Automation, API integrations, lead generation, and conversion optimization. Proven track record in project management, team leadership, and delivering measurable business outcomes across diverse roles from development to creative content.
Featured Work
Selected projects showcasing full-stack development, SEO mastery, AI automation, and measurable business outcomes
AI-Powered Portfolio Platform
Needed a scalable platform to showcase AI services while ranking organically for competitive keywords in the automation space. The client required seamless integration of multiple AI APIs with a fast-loading, SEO-optimized interface.
Singapore Property Portal
Managing 16+ business websites across the Singapore market, each requiring unique SEO strategies, lead generation funnels, and automated client onboarding workflows. Performance and ranking consistency were critical across all properties.
Healthcare Matching Platform
Create a HIPAA-compliant platform connecting families with certified home caregivers in multiple cities. Required intuitive UX for elderly users and families, robust search with location-based filtering, and strict compliance standards.
E-Commerce Platform Overhaul
Redesign and rebuild a medical supplies e-commerce platform suffering from high checkout abandonment (80%), poor mobile performance, and accessibility compliance issues. Required HIPAA-aware design and strict regulatory adherence.
AI Automation Agency Hub
Streamline end-to-end digital marketing operations, client onboarding, and social media management for a growing web services agency. Manual processes were causing delays, errors, and missed opportunities in lead nurturing.
UGC Content Engine
Produce high-volume, platform-specific user-generated content for multiple e-commerce brands across beauty, tech, and lifestyle niches. Required understanding of each platform's algorithm, native editing, and rapid production turnaround.
Technical Expertise
A diverse toolkit spanning development, SEO, AI automation, and creative design
SEO & Marketing
Development
AI & Automation
Design & Media
Database & DevOps
Management
Skill Levels
Real-world proficiency measured by years of hands-on project experience and deliverables
SEO & Marketing
Development
AI & Automation
Design & Media
Database & DevOps
Management
Professional Journey
- Managed full website development lifecycle including UI/UX, deployment, SEO, automation, and maintenance for 16+ Singapore-based business websites
- Led full-spectrum SEO campaigns covering technical SEO, local SEO, on-page, off-page, content, semantic SEO, and backlink strategies
- Implemented AI workflow automation systems for lead generation, client onboarding, and reporting
- Optimized Core Web Vitals, mobile responsiveness, and website performance for improved rankings and conversions
Academic Background
Bachelor of Science in Information Technology
AMA Computer College
2011Computer System Design and Programming
AMA Computer Learning Center
2007Professional Certifications
Microsoft Professional (MCP)
CompTIA Cybersecurity Analyst (CySA+)
Jun 2024CompTIA Security+
Feb 2025ISC2 Certification
Jul 2024 - Jul 2025Ethical Hacking & Penetration Testing Workshop
Jun 2025Explore My Work
Links to my main portfolio, AI services, and professional profiles
Ready to collaborate?
Download my CV to get the full picture of my experience, skills, and certifications. Let's build something amazing together.