AI Automation Agency Hub
PurpleDigital Web — AI Workflow Automation Lead & Marketing Manager
Duration
Jan 2025 - Oct 2025
Role
AI Workflow Automation Lead & Marketing Manager
Client
PurpleDigital Web
Category
AI & Automation
The Challenge
Streamline end-to-end digital marketing operations, client onboarding, and social media management for a growing web services agency. Manual processes were causing delays, errors, and missed opportunities in lead nurturing.
The Solution
Architected and deployed an integrated automation ecosystem connecting the website, CRM, email marketing, social media platforms, and analytics tools via API integrations. Built custom workflow automations for lead scoring, follow-up sequences, and reporting.
Designed and implemented a client onboarding automation that handles contracts, payments, and project kickoff
Built a real-time social media data synchronization pipeline across 6 platforms
Created automated lead scoring and routing system distributing leads to the right team member instantly
Results & Impact
Reduced manual processing time by 60% through end-to-end automation
Eliminated 100% of data transcription errors via API sync
Improved data freshness and reporting latency by 75%
Increased qualified lead conversion by 45% through automated nurturing
Technologies Used
Project Tags
Live Project
purpledigitalweb.com